To amplify the reach of your publication, you need a brandable name.ĭon’t overthink it-the most brandable names are always short and simple. Remember that your name is something you’ll grow with for years to come. They could be direct, implicit, or draw on cultural references (such as with Rolling Stone and Vanity Fair) that will help readers to connect the dots. This can be achieved through your choice of keywords. Your name should signal to readers what they will find inside. What we mean here is to give a glimpse of your content with the title. Some of these can be implemented using the Magazine Name Generator. Here are the three best tips from our branding experts to keep in mind when developing your magazine or newspaper business name. This is now key for the development of any contemporary publication.ģ Tips for Creating Unique Magazine Name Ideas Whilst the first step is a legal requirement, the second and third are also important as they will enable you to grow your digital presence. Your name must satisfy these three areas. Check that the name is available on the major social media platforms.Check that the name is available as a web domain (the Magazine Name Generator has a handy feature that allows you to do this when browsing the results).Check that the name hasn’t already been trademarked by another business.Check Availabilityįinally, check the availability of your selected name. Would you pick this magazine/newspaper off a shelf?Ĭollate your results and select the best performing name.What content would you expect from this magazine/newspaper?.What is your immediate reaction to this name?.
Include some of the following open-ended questions: Get in touch with clients, colleagues, and friends and ask them to complete a short name testing survey. Conduct Market ResearchĪt this point, you need to put your 10 shortlisted names from the Newspaper Name Generator to the test. You should now have 10 names to take forward to the next stage.
The Magazine Name Generator has the filter options on the left of the screen that allow you to view results based on the number of words, rhyming features, and character length. For each keyword, select the two most eye-catching names. Next, insert your shortlisted keywords one by one into the Magazine & Newspaper Names Generator. Use the Newspaper & Magazine Names Generator
Possible keywords for a business newspaper appealing to entrepreneurial people:Īim to shortlist up to five keywords for your business. Possible keywords for a fashion magazine appealing to men: They should be tailored to your content and readership. Keywords are specific words that will help to differentiate your magazine or newspaper from competitors and communicate its unique vision. Now that you have a good idea of your publication’s content strategy and target audience, you can begin to brainstorm keywords that reflect these two areas. This is important, as you need to select a name that speaks their language. Psychographics personalities, lifestyles, values, interestsīased on some of the above categories, try to picture your target consumer.Demographics social class, gender, age, ethnicity, sexual orientation.Media audiences are usually segmented in two ways: Even the most mainstream publications will have a typical profile of reader that they rely on for a large chunk of their revenue. Most newspapers and magazines market themselves to specific groups within society. Your answers will help to inform your business name. What platforms will the content be placed on? It could be print, digital, or a mix of both.How regularly will the content be covered? It could be daily, weekly, monthly, or quarterly.What will the content be? It could be news, politics, culture, entertainment, or all of these things!.To get you thinking, here are three questions to ask yourself about your new venture: Or, you may have a specialist area of expertise that you can package into great content. There may be a gap in the market that you try to fill. The first step is to consider what you’re going to cover in your magazine or newspaper, and how you’re going to do it. With some help from the Newspaper Name Generator, you’ll be able to create a name that truly reflects your publication and appeals to your target audience. Step-by-step Guide to Naming your Magazine or Newspaper BusinessĮven if your head is brimming with ideas, it can be difficult to get these down on paper and mold them into an effective magazine or newspaper business name.ĭon’t worry-we’ve broken the entire naming process down into 6 simple steps for you to follow.